The pandemic has exacerbated the level of stress a consumer faces on a day-to-day basis and their attention to emotional wellbeing and stress support have accelerated in  the  ever-changing COVID era. As a result, many people are turning to vitamins and supplements to support their mental health. As such, vitamins & supplements saw 43% year over year growth on Amazon.

Four Sigmatic Functional Creamers transform an ordinary cup of coffee into an extraordinary functional beverage by combining creamy coconut and real vanilla or real cacao with MCT Oil, adaptogens, and an effective dose of functional mushrooms.

Designer Wellness, a source for nutrient-filled protein powders and other wellness products, introduced Designer Smoothie, a shelf stable and portable protein fruit smoothie that is made with real fruit, contains 12g of whey protein isolate, is all natural, gluten free, has 100% BPA free packaging and contains no sugar added.

Plant-based food retail sales grew 27% to reach a value of $7 billion in 2020, according to SPINS data released by the Good Food Institute and the Plant Based Foods Association (PBFA).

Designer Protein, a source for nutrient-filled protein powders, introduced Designer Collagen, an easy-to-digest and regenerative wellness supplement available. Designer Collagen is available in three flavors: French Vanilla, Toffee Swirl and Beautifully Unflavored.