ROAR Organic announced a new recipe for its line of beverages, that are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water.

waterdrop®, a consumer packaged goods brand in Europe, made its debut in the United States through its eCommerce site (waterdrop.com) and a soon-to-open retail flagship in Miami.

PepsiCo released Frutly, a hydrating juice water designed with teens in mind. A newcomer to the juice aisle, Frutly (fro͞otlē or fruit-ly) is made with water, fruit juice, and electrolytes for taste to provide flavorful hydration and a good source of vitamins C and E.

Electrolit, a premium hydration beverage made from pharmaceutical quality grade ingredients, launched its Zero line in response to growing consumer demand for lower calorie, lower sugar functional beverages. Electrolit Zero will ship across the US in three flavors: Berry Blast, Lemon Breeze and Fruit Punch Splash.

According to the company, Hydralyte is scientifically formulated with the right ratio of glucose and electrolytes to hydrate more effectively than sports drinks or coconut water with far less sugar. Hydralyte Plus Immune System Boost has 75% less sugar and 4x the electrolytes of a sports drink.

To promote hydration for dysphagia patients and caregivers, the Thick-It® and Sqwincher® brands introduced a Clear Advantage® Thickened Water + Sugar Free, Low Calorie Sqwincher® Qwik Stik® ZERO Combo Pack.

This product is the latest in DripDrop’s arsenal aimed at combating dehydration, a condition affecting up to 75% of the US population at any given time. The need has never been greater amid a wave of summer heat, wildfire season and a COVID-19 pandemic.

Inspired by the platinum hit song "Yummy," Liquid I.V. crafted a Guava Hibiscus version of its flagship product, Hydration Multiplier. With each sip of this drink mix, consumers can taste juicy pink guava and just a hint of hibiscus.