Veteran beverage entrepreneur Lance Collins announced his latest venture, RECOVER 180™, a new organic hydration sports drink designed to help today's athlete improve performance and recovery before, during and after training. Its debut makes for a certified USDA Organic sports drink that contains balanced hydration. Professional athletes affiliated with the brand include NBA MVP James Harden, LA Lakers' Austin Reaves, the PGA Tour's Wyndham Clark and 4-time Super Bowl champion Rob Gronkowski, among others.

RECOVER 180's unique formulation combines coconut water with a balanced blend of electrolytes and vitamins, and organic flavors, to provide the hydration necessary to recover strong without any added sugars, chemicals, preservatives or artificial colors. The formula also contains nutritious organic elderberry, which is rich in antioxidants and is known to help lower inflammation and boost immunity support. Each drink is packed with 110% of the daily recommended intake of Vitamins A and E, allowing the body to obtain essential nutrients during hydration. Its ratio of electrolytes to calories, ideal for everyday hydration and thirst-quenching, was developed via findings from studies that included the beverage hydration index (BHI). This measurement works to reveal how well a body hydrates when certain levels of electrolytes are consumed.