Items Tagged with 'microbiome'

The brand expands its gut health beverage lineup with a citrus-forward flavor now at Whole Foods. The launch reflects continued innovation in pre- and probiotic drinks.

Botanical ingredients like curcumin, ashwagandha and quercetin continue to gain traction in immune health, but questions remain around efficacy, dosing and bioavailability. For product developers, the research underscores the importance of formulation strategies, standardization and ingredient synergies to deliver meaningful functional benefits.

How microbiome science, functional ingredients and next-gen consumers are reshaping immune-focused product development.

Ancient + Brave has launched True Biome, a gut health supplement built around prebiotic, postbiotic and amino acid ingredients rather than live cultures. The formulation reflects growing interest in gut barrier support, immune signaling and digestive tolerance, signaling new directions for digestive health innovation.

Precision wellness is emerging as the evolution of functional nutrition, shifting product development toward individualized health needs rather than broad claims. From protein-forward beverages to gut-brain and women’s health solutions, brands have growing opportunities to deliver targeted benefits through everyday foods and drinks.

Immunity is now a daily wellness priority, fueling innovation across gut health, clean label, protein, and functional beverage categories. As Gen Alpha reshapes expectations, brands are racing to deliver multi-benefit products that blend science, flavor, and immune-support functionality.

GoodBelly has launched its updated Wellness Shots nationwide at Whole Foods Market, featuring organic, vegan ingredients and the DE111 probiotic strain. The 2oz shots offer a convenient, craveable option for gut and immune health in the refrigerated wellness set.

Pressed introduced a 10 billion CFU daily shot and a low-calorie cleanse kit that combines probiotic, tonic and juice components. The line reflects growing interest in microbiome support, multifunctional beverage formats and transparent probiotic dosing.

Lifeway Foods has completed stage one of its four-part Waukesha expansion, doubling its fermentation tank capacity. The investment supports surging demand for kefir and continues the brand’s record-setting sales momentum.

Packed into a convenient 3.5oz grab-and-go shot, this innovative formula combines Lifeway's kefir cultures with nutrient-rich bovine colostrum to deliver support for immune health, gut balance and recovery.