CATEGORY INSIGHTS: IMMUNITY
Immunity, Gut Health Remain Fundamental Concerns for Consumers
Potential benefits of probiotics in sports nutrition and performance enhancement are gaining attention
Probiotics Market to Hit $18.4 billion by 2031
Increased market penetration efforts across emerging economies propel the adoption of probiotic products among diverse demographics
The global probiotics market is estimated to flourish at a CAGR of 8.0% from 2023 to 2031. According to Transparency Market Research, sales of probiotics are slated to total $ 18.4 billion by the end of the aforementioned period of assessment.
Ongoing studies focusing on the human microbiome reveal novel insights into the diverse applications of probiotics beyond gut health. Emerging research explores the intricate connection between microbiota and various health conditions, propelling innovative probiotic solutions targeting specific health concerns.
Probiotics' potential benefits in sports nutrition and performance enhancement are gaining attention. Athletes and fitness enthusiasts increasingly integrate probiotics to aid recovery, bolster immunity, and optimize overall health, opening new market avenues within the sports nutrition sector.
The aging population's increased susceptibility to digestive issues and interest in preventive healthcare fuel demand for probiotics. Targeted formulations catering to senior health needs, such as immune support and digestive health, drive market growth within this demographic segment.
Probiotics Market Growth Drivers & Trends
- Increasing consumer awareness of gut health benefits and preventive healthcare drives the global demand for probiotics in supplements, functional foods, and beverages.
- Diverse applications in dairy products, infant formula, animal feed, and pharmaceuticals leverage probiotics' health-promoting properties, expanding market opportunities.
- Advances in probiotic strain development, encapsulation techniques, and delivery systems enhance product efficacy, stability, and shelf life, driving market innovation.
- Growing regulatory approval for probiotics in various industries fosters market growth ensures quality standards and boosts consumer confidence in probiotic products.
- Efforts in educating consumers about the relationship between gut health and overall well-being fuel increased adoption, stimulating market expansion globally.
Danone North America Issues Annual Fellowship Grants
The company marks 12 years of awarding grants to graduate students to explore the critical role of the gut microbiome, yogurt and probiotics in human health
Danone North America announced that for the twelfth year in a row, it will award two graduate students $25,000 each for conducting research to further study the role of the gut microbiome, yogurt and probiotics for human health. Scientists in the field have found that the microbial community, or microbiome of the gut, affects not only gastrointestinal health, but has links to the brain, immune system and even our circadian clocks. The health of the gut microbiome has also been associated with certain chronic disease risk, such as cardiovascular disease and diabetes.
Anti-Inflammation Trend Still Strong
Inflammation was already a concern for consumers as research established systemic inflammation as a significant participant in disease states ranging from obesity, diabetes, and CVD to infirmities of aging and even declines in energy and cognition. Then the global pandemic hit and the perils of inflammation moved further into the spotlight.
heywell Sparkling Adaptogenic Water
heywell announced a series of brand milestones as it accelerated growth in 2023
Garnering retailer attention, heywell launched two innovations, expanding its line-up to six skus. Energy + lift orange mango launched in March - which became its second best-selling sku, while also launching a custom collaboration with convenience brand, Foxtrot Market over the summer selling season.
Elderosa Elderberry Ranch All Natural Elderberry Gourmet Gummies
Elderosa Elderberry Ranch launched a batch of All Natural Elderberry Gourmet Gummies. Just in time to provide real immune support throughout the winter, these gourmet elderberry gummies are made from fresh, sustainable, wild picked California elderberries. The elderberries are cold pressed to deliver pure juice.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
