Straus Family Creamery launched organic lowfat kefirs, available in two flavors—Plain and Blueberry. As with its milk and cream, the kefir is packaged in the brand’s iconic reusable glass bottles to support the mission-driven company's 30-year tradition in climate-resilient practices, sustainable organic farming, and zero-waste goals.

Kefir is a cultured, fermented milk beverage similar to yogurt, but with a drinkable consistency and more tangy taste. Creamy and tart, Straus Kefir adheres to the company’s commitment to all organic dairy products made with pure and simple ingredients and no additives, thickeners, stabilizers, or preservatives.

Straus Kefir starts with the slow fermentation of whole and nonfat milk, which are blended together to create a creamy two percent lowfat milk. Similar to Straus Yogurts, it is vat-set with live and active cultures and incubated just long enough to create a clean, balanced, and perfectly tart cultured flavor. In lieu of ultra-pasteurization, this gentle crafting and minimal processing results in a remarkably rich, sweet-fresh flavor and smooth, creamy texture while delivering the quality that has helped Straus Family Creamery earn a following from discerning consumers and Michelin-starred chefs alike.

Vegetarian, gluten free, Non-GMO Project Verified, and certified kosher, Straus Kefir is a nutritious choice. Both flavors boast 11 different beneficial live and active cultures and billions of CFUs (colony-forming units of active microorganisms) per serving. Straus Kefirs also have six nutrient claims—a good source of protein, high in calcium, and low in fat, saturated fat, cholesterol, and sodium. Both are made with no artificial colors or natural flavors. The plain is unsweetened with no added sugars. Its blueberry counterpart is made with real organic blueberries and just five grams of added sugar per serving—less sugar than other leading brands. It also contains prebiotics (a group of nutrients that foster healthy gut bacteria), and both Straus Kefirs deliver 20 percent of the recommended daily value of calcium.

Straus Family Creamery Organic Lowfat Kefir, like all Straus organic dairy products, derives its distinct flavor and velvety texture from the organic milk used to make it. The milk comes from pasture-based herds that graze on the sweet organic grasses of Western Marin and Sonoma Counties on family-owned dairy farms, including Straus Dairy Farm. The certified organic farms are nestled close to Northern California’s coastal region with fresh marine air. The grasses are pesticide-free and rich in beta carotene, and the cows are never treated with hormones or antibiotics.

Straus Family Creamery Organic Lowfat Kefir is available at select Whole Foods Markets and independent natural grocers in Northern California, and at Sprouts Farmers Markets and additional independent stores in select states, West of the Rockies beginning in mid-February. The suggested retail price is $6.49.

www.strausfamilycreamery.com