Royal DSM, a global science-based company in nutrition, health and sustainable living, launched Hologram Sciences, a consumer-facing company that will create brands targeting various health conditions. By combining health diagnostics, digital coaching and personalized nutrition, Hologram Sciences brands will provide consumers with more holistic solutions to manage health. The mission-driven company combines top Silicon Valley talent, formerly of Uber, Fitbit and Facebook.  

Tailored to Fit is one of Innova Market Insights’ Top Trends for 2021, bringing personalized nutrition further into the spotlight and highlighting how lifestyle-specific personalized nutrition services are gaining traction.

Innova Market Insights' Top Ten Trends for 2021 provides an in-depth delve into how the food and beverage industry has progressively evolved. As COVID-19 transforms our shopping and eating habits, staying ahead of the curve and keeping on top of the changing and sophisticated food and beverage landscape is of paramount importance.

Thanks to technological advances and ever-expanding choice in foodservice and retail venues, each of today’s consumers can adopt a more individual approach to eating.

Times change, and so do consumers’ tastes. After all, there’s a reason the phrase “flavor of the month” exists. Capturing interest, and the harder job of holding onto it, is a constant challenge for food and beverage producers. 

The company will increase its capability to perform turnkey direct to consumer fulfillment with investments in new hardware and an ERP system to help support growth.

Consumer expectations are a fast-moving target that influence innovation within the beverage industry.

DSM has made Personalized Nutrition a key pillar in its nutrition strategy; this latest move unites previously announced partnerships and investments across the necessary key capabilities including personalized nutrition delivery platforms such as Panaceutics, Mixfit and Tespo.

‘Today’s consumers are more engaged with their food than ever before,’ reports Lu Ann Williams of Innova Market Insights, ‘but every individual is different and this creates its own challenges for the industry.’