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Home » Authors » Holly McHugh

Holly McHugh

Holly McHugh is marketing associate at Imbibe. Imbibe, Niles, Ill., is a beverage development company focused on the formulation, customization and commercialization of cutting-edge beverage products. Visit www.imbibeinc.com to learn more.

Articles

ARTICLES

SilkUltra_900
STATE OF THE INDUSTRY

New Beverages Promote Proactive Wellness Support, Flavor Fun and Comfort

Ample demand exists for products that promote health and wellness, especially products that improve overall health, boost immunity, increase energy and alleviate stress
Holly McHugh
March 1, 2021
No Comments
Ringing in the New Year is a time for reflection and re-evaluation of life choices. Many consumers start by setting goals for self-improvement to make the coming year better than the last. After a tremulous 2020, improving overall health and wellness is at the top of the list.
Read More
Weller-Immunity
2021 Predictions: BEVERAGES

Consumers Turn to Beverages to Boost Mind & Body

The spotlight will be on products that promote health and wellness, escapism and value
Holly McHugh
December 4, 2020
No Comments

In 2020, the world as we knew it was turned upside down. Coronavirus changed the way consumers shop, socialize, entertain and more which is why it will be the biggest driver of food and beverage trends in 2021.


Read More
Boba Bubble Tea

New Beverages Leverage Flavor to Deliver Enhanced Experiences, Functional Benefits and Global Adventure

The holistic health and wellness movement has been a key driver in evolving flavor preferences
Holly McHugh
June 16, 2020
No Comments
To create a health halo around products, brands are incorporating fresh fruit flavors, botanicals and superfoods into beverages.
Read More
Wild Tonic
HITTING THE SHELVES

Imbibe Looks at Beverage Sweetening Solutions

How Sweet it Is
Holly McHugh
April 6, 2020
No Comments
Finding the sweet spot for taste, texture and nutritional profile is a challenge for beverage brands because consumer sentiments about desired product attributes are changing faster than ever.
Read More
PopBottle
2020 RETAIL NEW PRODUCTS ANNUAL

Next-Gen Beverages Offer Better-for-You Benefits, Sensory Appeal

Brands appeal to health-conscious consumers with exotic flavors, unique textures, and vibrant colors
Holly McHugh
February 17, 2020
No Comments
Health and wellness continues to be a catalyst for innovation, but what that term means for consumers is a moving target and is impacted by a multitude of factors such as individual need states, age, and socioeconomic status.
Read More
Celsius BCAA + Energy Beverages
2020 PREDICTIONS: BEVERAGES

Imbibe's Top 10 Beverage Trends to Watch in 2020

Next year's beverage trends will be driven by health and wellness, experience-culture, and economics
Holly McHugh
December 4, 2019
No Comments
Consumer expectations are a fast-moving target that influence innovation within the beverage industry.
Read More
Jamba Vanilla Blue Sky Smoothie
2019 FOODSERVICE NEW PRODUCTS ANNUAL | BEVERAGES

Beverage Innovations Shift to Embrace Everything from Health to Entertainment

Modern consumers have holistic views of wellness that include emotional and environmental wellbeing.
Holly McHugh
August 14, 2019
No Comments
Foodservice operators have a lot of opportunity to appeal to various need states by offering beverages that are healthier, create a unique experience, reduce environmental impact, or incorporate all three for the "holy grail" of menu options.
Read More
Elmhurst Beverage Lineup
2019 Predictions: Beverages

Holistic Health & Wellness Beverages

Imbibe expects next year's new drinks to appeal to mental, physical and environmental health
Holly McHugh
December 11, 2018
No Comments
Health and wellness is a constantly evolving global megatrend. For the food and beverage industry, it has meant removing ingredients perceived as harmful to your body while incorporating better-for-you ingredients with functional properties like protein and probiotics.
Read More
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Prepared Foods’ 20th Annual Spirit of Innovation Food + Beverage Awards

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July 28, 2022

It’s Only Natural! Natural, Organic Food, Beverage Options Continue to Grow with Clean Label Appeal

Consumer surveys conducted by Innova Market Insights during the past two years demonstrate a range of perceptions regarding natural and organic. In the 2020 Innova Health & Nutrition Survey, consumers most associated the concept of “clean” labeling/eating with natural and organic ingredients, as well as no additives/preservatives.

August 9, 2022

Prepared Foods' 20th Annual Spirit of Innovation Awards

They’ve made new products—now join us as they make history!  Prepared Foods’ 20th annual SOI program will honor six food and beverage companies for new products demonstrating excellence in consumer insights, R&D teamwork, cross-functional execution and overall innovation.

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Favorite Products: May 2022

Which is your favorite new food & beverage product introduction from the past 30 days?
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Accelerating New Food Product Design and Development, 2nd Edition

Accelerating New Food Product Design and Development, 2nd Edition

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