Royal DSM, a global science-based company in nutrition, health and sustainable living, launched Hologram Sciences, a consumer-facing company that will create brands targeting various health conditions. By combining health diagnostics, digital coaching and personalized nutrition, Hologram Sciences brands will provide consumers with more holistic solutions to manage health. The mission-driven company combines top Silicon Valley talent, formerly of Uber, Fitbit and Facebook.
Hologram Sciences is backed with a $100 million investment by Royal DSM, which has made personalized nutrition a key pillar in its nutrition strategy, allowing the company to combine a range of capabilities and resources to cover the entire personalized nutrition value chain all the way to the consumer. Hologram Sciences will provide state-of-the-art consumer-facing personalized nutrition solutions that have been clinically proven to address a variety of consumer health needs. As solutions are validated in-market, they will be available to DSM customers. Hologram will also work to incubate products with DSM customers and partners, based on the latest consumer insights and leveraging their agile approach.
Ian Brady, who co-founded US financial services firm SoFi, will lead Hologram Sciences. Brady transitioned from a successful career in finance to health tech after his wife was diagnosed with gestational diabetes for the third time. In his research to find a personalized nutrition service for his wife and others, he came up empty, prompting this entrepreneur to create one.

Along with nutritional supplements and diagnostics, the company's proprietary digital platform will provide consumers with a personalized experience including access to registered dietitians, allowing them to better understand how their lifestyle, nutrition and other factors impact overall health and what they can do to live healthier lives.
The focus on wellness and nutrition is a core value within Hologram Sciences itself, where leaders built a value system based on integrity, accountability and inclusiveness.

Hologram Sciences is rapidly expanding its team to bring together people who are passionate about using pioneering science and technology to reimagine the future of nutrition. Graham and Brady will be joined by an experienced, entrepreneurial and global executive team that includes:
Nate Matusheski, Ph.D., chief science officer
Thomas McMennemin, chief product officer
Laura Artigas, chief commercial officer