With market projections reaching $2.47 billion by 2036, upcycled products are gaining traction across categories. For product developers, the space offers opportunities to reduce waste while unlocking new ingredient functionality and value streams.
Despite inflation, tariffs and GLP-1 pressures, 2025 launches surged as processors doubled down on portable protein, texture and targeted health claims
From high-protein granola and regenerative oats to crispy energy bites and indulgent mashups, cereal innovation climbed as much as 44% across segments. Clean label cues, functional ingredients and bold flavors set the table for an even crunchier 2026.
The prebiotic superfood mix is an instant celery juice containing naturally digestive enzymes
June 23, 2021
Your Super, a health and wellness brand known for creating plant-based superfood and protein mixes, announced the release of superfood mix Gut Feeling. The prebiotic superfood mix is an instant celery juice with one serving containing 20% of recommended daily fiber intake.
Ingredion’s new HOMECRAFT Quinoa 112 Flour helps meet demand for sustainable foods. and beverages made with ancient grains
December 10, 2020
Ingredion Incorporated announced a new addition to its growing range of plant-based proteins: HOMECRAFT® Quinoa 112 flour. The new flour is being introduced in the US and Canada, with other regions to follow.
Koso Cleanse is a century-old traditional Japanese juice cleanse method that has been shown to help reset the digestive system and restore microbiome health
June 3, 2020
R's KOSO, Inc. launched R's KOSO, a century-old traditional Japanese prebiotic drink. R's KOSO is a vegan-friendly superfood produced from a variety of 100+ vegetables, fruits, seaweeds, mushrooms, and plants that have undergone a one-year fermentation process.