The company is dedicated to improving cognitive health through mushroom innovation
April 13, 2022
Developed by industry-leading doctors and scientists, First Person optimizes neurochemistry by stimulating the production of specific neurotransmitters in the brain tied to three main functions: focus, mood, and sleep.
This month’s collection includes creamers made with mushrooms and probiotic juice shots for better moods
February 16, 2022
"Health-conscious individuals generally choose to supplement with vitamins and minerals each day for various reasons, either they have a known deficiency, they have nutritional gaps in their diet, or they like having that extra insurance for their health and wellness goals," said Bryon McLendon, Nutrishop founder and CEO.
There are many GRAS or GRAS-affirmed ingredients poised for use in foods and beverages to improve health and well-being. Some are “new,” some have been gaining traction, and some are surprisingly familiar. Here are half a dozen that merit a closer look.
Ingredients that affect gut health are characterized as prebiotics, probiotics, synbiotics, and newly defined “postbiotics.” Ongoing research is elucidating the mechanisms by which these ingredients confer health benefits, demonstrating how trending ingredients such as fiber affect the gut microbiome on a molecular level, by interaction with microorganisms either directly or within intestinal cells.
Today’s consumers are rarely satisfied with just a thirst-quenching drink when they crave a beverage. They’re seeking healthful extras that target everything from immunity to mood issues, from energy to meal replacement. And of course, they want plenty of flavor with few calories.
Scouting the next ingredient trend to sprout up in new foods and drinks? The supplement market shows health-conscious consumers are learning more about botanical ingredients—and leaning toward them in new supplement purchases.
There’s a growing emphasis on mental and emotional wellbeing as consumers take a more holistic approach to health. That’s why Innova Market Insights identified “Mood: The Next Occasion,” as one of its Top Trends for 2021.
Foods and food ingredients can affect our moods in myriad ways, both in the short-term soon after consumption and in the long term as part of our overall holistic physiology. What we ingest can have a positive impact on certain conditions, such as depression or anxiety, or, when simply quite pleasurable – think: chocolate or ice cream – give a quick burst of dopamine.