Developed by industry-leading doctors and scientists, First Person optimizes neurochemistry by stimulating the production of specific neurotransmitters in the brain tied to three main functions: focus, mood, and sleep. 

The new tonic claims to promote deep relaxation, calm nerves, and brighten one’s mood with the use of herbs and shrubs like ashwagandha, chamomile, lemon balm, L-Theanine, and most notably, kava-kava.

"Health-conscious individuals generally choose to supplement with vitamins and minerals each day for various reasons, either they have a known deficiency, they have nutritional gaps in their diet, or they like having that extra insurance for their health and wellness goals," said Bryon McLendon, Nutrishop founder and CEO.

There are many GRAS or GRAS-affirmed ingredients poised for use in foods and beverages to improve health and well-being. Some are “new,” some have been gaining traction, and some are surprisingly familiar. Here are half a dozen that merit a closer look.

Ingredients that affect gut health are characterized as prebiotics, probiotics, synbiotics, and newly defined “postbiotics.” Ongoing research is elucidating the mechanisms by which these ingredients confer health benefits, demonstrating how trending ingredients such as fiber affect the gut microbiome on a molecular level, by interaction with microorganisms either directly or within intestinal cells. 

Today’s consumers are rarely satisfied with just a thirst-quenching drink when they crave a beverage. They’re seeking healthful extras that target everything from immunity to mood issues, from energy to meal replacement. And of course, they want plenty of flavor with few calories.