Meat and dairy alternatives can use common naming conventions in the state without fear of prosecution
March 31, 2022
The law, which went into effect on Oct. 1, 2020, imposed fines of up to $500 per day for every marketing representation of plant-based meat products that use terms like “burger” and “sausage.” Under the law, plant-based meat products were prohibited from using those terms even when accompanied by clear modifiers like “vegan,” “veggie,” or “plant-based” on their labels.
Americans are drinking less milk. Milk consumption has dropped by 40% since 1975 and the trend is accelerating as more people embrace plant-based milk alternatives such as oat, almond, rice, and coconut milk. According to the USDA annual milk consumption data, in 2018, the average person in the US consumed 146lb (17 gallons) of milk, down from 247lb (almost 29 gallons) in 1975.