We’ve pinpointed four flavors for 2025, each representing opportunity for differentiation while aligning with larger, sustaining trends. As we see them take shape on restaurant menus, each also promises opportunity in the retail space, offering a parallel path for consumer exploration and adoption.
The company collaborated with Peloton Instructor, Jess Sims to develop the new powder supplement
February 21, 2024
The vitamin and electrolyte-packed drink mix, made for on-the-go convenience with added immunity-boosting ingredients like additional Vitamin C, Zinc and Elderberry, boasts only 2g of sugar and 20 calories per single-serve stick.
Fast-growing hydration brand introduces trending flavor to its existing ready-to-drink beverage lineup and enters multi-functional powders category
March 22, 2023
Strawberry Lemonade, the latest flavor of their functional hydration and wellness beverages, brings a refreshingly sweet and mildly tart addition to the core Complete Hydration™ beverage line.
Major food and beverage brands continue to invest in efforts to understand the human microbiome and its relationship to immune health
January 23, 2023
The science behind understanding what a "healthy" human microbiome looks like, how it is controlled or how it can be changed is an evolving area of research. Recipients of the Danone North America Fellowship Grant support these efforts by exploring how the gut microbiome, yogurt and probiotics help sustain human health and wellness through growth, development, and longevity.
Each of BITS’ five initial flavors offer a blend of 5mg THC, complementary cannabinoids, and adaptogens designed to enhance and not overtake, as well as make the cannabis edible experience less intimidating, more accessible and enjoyable.
Scores of new immunity products are bolstered with ingredients such as elderberry, ginger, turmeric and mushroom extract
November 16, 2022
Founded in 2015, Vive Organic is apioneer in cold-pressed and plant-powered 2oz ready-to-drink wellness shots made from organic and sustainably sourced super-herbs. Vive Organic's beverages are organic, non-GMO, gluten free and vegan and offered in thousands of blue-chip retailers across the United States.
The unsweetened varieties are an extension of the sweetened lineup of Steaz Antioxidant Brew® Yerba Mate that hit the market last year
March 23, 2022
According to a recent Numerator Survey of Yerba Mate shoppers, 80% are concerned or very concerned with sugar content in their drinks and 69% of the current category leader's shoppers wish there were more unsweetened options available.
Flavor Producers uses Natural Products Expo West to showcase organic Innovations for beauty beverages, spiritless cocktails and healthy snacking
March 10, 2022
Flavor Producers, LLC, Valencia, CA, is introducing more transformative innovations in organic flavor and extract innovation at the 2022 Natural Products Expo West tradeshow.
New dairy alternatives are made with botanical extracts like elderberry, ginger and turmeric, and chamomile
February 2, 2022
So Delicious Yogurt Alternative with Botanical Extracts transforms the day with its live and active cultures in three rich flavors, blended with creamy coconut milk yogurt alternative.
Bulletproof introduced four gummy offerings with sugar-free ADK (a daily multi made up of vitamins A, D3, K1 and K2), Turmeric (for anti-inflammatory), Sleep, and Immune.