Bulletproof introduced four gummy offerings with sugar-free ADK (a daily multi made up of vitamins A, D3, K1 and K2), Turmeric (for anti-inflammatory), Sleep, and Immune.

The immune support and cognitive benefits from chewing Life's Gum® may help people with mild anxiety and frustrating "brain fog."

Consumers are turning to food and beverages as an important component of balancing physical and emotional health. With many people working from home and social distancing during the pandemic, the need to focus on physical and mental health is as important as ever. 

Consumers have been trying foods, ingredients, and substances that help them build immunity, prevent inflammation, aid their digestive health, and relieve stress and anxiety, according to NPD’s Health Aspirations and Behavioral Tracking Service, which continually tracks consumption habits linked to wellness goals and identifies long-term, mainstream trends. 

With immunity a top priority, Honey Gardens released its new Elderberry Honey Immune Drink Mix featuring elderberry, honey and apple cider vinegar in convenient packets that make it easy to add to a daily regimen of wellness.