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LEVIA Founders to Reacquire Brand from Ayr Wellness

Ayr Wellness acquired the cannabis beverage brand in 2022.

September 15, 2025

LEVIA’s first product became available for purchase in Massachusetts in 2021, providing consumers a zero-calorie, zero-sugar, fast-onset cannabis beverage.

AYR Wellness Names George Denardo as President

CFO Brad Asher resigns to pursue another opportunity.

February 5, 2025

In his new role, Denardo will oversee all company-wide operations, including all retail, wholesale, purchasing, marketing, cultivation and manufacturing.

AYR Wellness President and CEO David Goubert Steps Down

Steven M. Cohen named as interim CEO.

September 19, 2024

Goubert has served as president since Oct. 12, 2022 and as CEO since Feb. 13, 2023.

AYR Awarded Conditional Approval to Establish Medical Cannabis Operations in Virginia

The region AYR will serve includes Charlottesville, Fredericksburg.

September 9, 2024

AYR Wellness Inc. has been awarded conditional approval to serve as a pharmaceutical processor by the Virginia Cannabis Control Authority for Virginia’s Health Service Area 1.

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