The number of American consumers who consider healthfulness when purchasing their food and beverages has shown a significant uptick in the past two years.
May 25, 2014
While taste and price consistently have been the top two factors that impact consumers’ food and beverage purchases (90% and 73% respectively), healthfulness in 2014 almost entirely closed the gap with price.
According to the “2011 International Food Information Council Sodium Survey,” 59% of Americans say they are not concerned about their sodium intake, consistent with findings in 2009.
