Juice Tyme Inc. is a manufacturer and marketer of shelf-stable, bag-in-box juice and beverage concentrates for use in foodservice dispensing machines.

Associated Brands is a private label manufacturer of powdered drinks, specialty teas and sweeteners.

The purchase price is approximately $35 million.

ConAgra Foods is buying the private-label food maker Ralcorp for about $5 billion.

Wind Point Partners, a Chicago-based private equity investment firm, signed an agreement to acquire Shearer’s Foods.

The Private Label Manufacturers Association’s (PLMA) 2011 Private Label Trade Show was held in Rosemont, Ill., in mid-November, with a wealth of products marketed around such notable trends as ethnic cuisine, restaurant-quality foods, wellness and convenience.

Private label products bring something new to the market and are no longer simply "me too" products that offer "the same thing for less money."