The deal caps a year of acquisitions for ConAgra, which makes Banquet, Chef Boyardee and Marie Callender’s. In the past year, the company also snapped up brands including National Pretzel, Bertolli frozen meals and Del Monte Canada.
The Ralcorp deal comes at a time when private label brands -- also known as store brands or house brands -- are gaining popularity with shoppers. Supermarkets and drug stores have been working to improve the image of their store brands as a way to control the rising costs for national name brands. Private label brands now account for 28% of all food and drink consumed in the U.S., up from 20% about a decade ago, according to market researcher The NPD Group.
As private labels become a bigger business, however, major supermarkets have also invested in producing private label brands in their own factories. Ralcorp’s customers include Wal-Mart Stores Inc., Kroger Co. and McDonald’s Corp.
“Clearly, consumer dynamics have changed since the recession and we expect growth in private label food to continue to outpace growth in branded food,” ConAgra CEO Gary Rodkin said in a statement.
ConAgra Foods Inc. said Tuesday that the acquisition will strengthen its overall position in the North American packaged food business. Ralcorp’s products also include pasta, snack mixes and frozen waffles.
The companies said that their products are complementary to one another, with very little overlap. The combined company will have total sales of about $18 billion annually and more than 36,000 workers.
ConAgra will pay Ralcorp Holdings Inc. stockholders $90 per share, a 28% premium to its Monday closing price of $70.23. St. Louis-based Ralcorp currently has about 55 million outstanding shares, according to FactSet.
Ralcorp’s stock jumped $18.66, or 27%, to $88.89 in premarket trading. Shares of ConAgra gained $1.64, or 5.8%, to $29.93 in trading more than an hour before the market opening.
“We believe the two companies are a great fit, and our employees will benefit as part of a larger diversified organization with the necessary scale and resources to be a leader in today’s rapidly evolving marketplace,” Ralcorp CEO Kevin Hunt said in a statement.
The companies value the transaction at about $6.8 billion when debt is included. ConAgra said it plans to finance the acquisition mostly with available cash, existing credit facilities and new borrowings. It expects about $225 million in cost savings on an annual basis by the fourth full fiscal year after the deal closes.
The deal, which was unanimously approved by both companies’ boards, is expected to close by March 31, 2013. It still needs Ralcorp shareholder approval.