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World Taste & Smell Day takes place on September 14
August 25, 2023
"We are collectively still recovering from pandemic-induced isolation and altered routines, and suffering from unprecedented levels of stress," says Rachel Herz, Ph.D., Neuroscientist, and professor at Brown University, and an advisor to the World Taste and Smell Association.
World Taste & Smell Association webinar features trendsetters in the world of scent
May 15, 2023
“Multisensory design is a unique and effective means to engage consumer interest and boost product satisfaction,” said Amy Marks-McGee, a World Taste & Smell Association Board member and Founder of Trendincite LLC. “This panel will provide insights and examples.”
People still rely on the primal instinct of aroma to gauge food safety and quality. It's estimated that some 80% of flavor involves the sense of smell.
Aromor Flavors and Fragrances Ltd. to bolster fragrance business at International Flavors & Fragrances Inc.
January 20, 2014
International Flavors & Fragrances Inc., a leading global creator of flavors and fragrances for consumer products, today said it completed the acquisition of Aromor Flavors and Fragrances Ltd., a privately held manufacturer and marketer of complex specialty ingredients that are used in fragrances and flavors.