The new branding is designed to reflect the company’s role in the Next Frontier Brands’ portfolio as an engine of new product development, innovation and cGMP manufacturing for beverage and hemp-based wellness companies.

Mars Wrigley has taken legal action in both the United States and Canada to send the illicit cannabis market a signal to stop illegally using the company's brands and products.

Monat recently spoke to Cannabis Products about the genesis of the brand, what shifts in the alcohol market mean for CBD, and the challenges of launching a new brand during the COVID-19 pandemic.

What is surprising is how poorly the cannabis industry markets to its originators. In fact, despite the impressive spending power of the baby boomer generation, cannabis advertisers only allocate an estimated 5 percent of their budgets to targeting this group.

Canopy Growth Corporation announces the launch of Martha Stewart CBD, a new line of hemp-derived wellness supplements with flavor profiles inspired by some of Martha's most popular recipes.

Cannabis companies don’t have to reinvent the wheel when it comes to branding and package design, says Tom Newmaster, partner at FORCEpkg. He presented strategies cannabis brands can borrow from the CPG world during Cannabis Products Exchange, held virtually July 30-31.

Newmaster is set to speak at the inaugural Cannabis Products Exchange event, which will be presented virtually July 30-31.

Hempyre Holdings Ltd. has launched a global distribution platform of branded hemp-formulated consumer packaged goods focused on beauty, beverage and wellness.

Puration, Inc. is initiating efforts to rebrand its recently acquired Hemp4mula CBD confections business.

Package design and branding professionals are sure to be in demand as the cannabis industry continues to grow.