What is surprising is how poorly the cannabis industry markets to its originators. In fact, despite the impressive spending power of the baby boomer generation, cannabis advertisers only allocate an estimated 5 percent of their budgets to targeting this group.

Canopy Growth Corporation announces the launch of Martha Stewart CBD, a new line of hemp-derived wellness supplements with flavor profiles inspired by some of Martha's most popular recipes.

Cannabis companies don’t have to reinvent the wheel when it comes to branding and package design, says Tom Newmaster, partner at FORCEpkg. He presented strategies cannabis brands can borrow from the CPG world during Cannabis Products Exchange, held virtually July 30-31.

Newmaster is set to speak at the inaugural Cannabis Products Exchange event, which will be presented virtually July 30-31.

Hempyre Holdings Ltd. has launched a global distribution platform of branded hemp-formulated consumer packaged goods focused on beauty, beverage and wellness.

Puration, Inc. is initiating efforts to rebrand its recently acquired Hemp4mula CBD confections business.

Package design and branding professionals are sure to be in demand as the cannabis industry continues to grow.

Loan Star Gold will file an application with FINRA to memorialize the name change in the public markets arena and to be issued a new ticker symbol better suited to represent the brand “Good Hemp.”

BevCanna Enterprises Inc. has debuted its first brand, Anarchist Mountain Beverages. The brand is inspired by the site of BevCanna’s bottling operations on Anarchist Mountain in interior British Columbia.