Recent trends in the food industry have favored the use of naturally derived food colorants at the expense of synthetic food coloring ingredients. This has been welcomed by consumers and activists, but it has presented challenges to food manufacturers.

For 80 years, food and beverage manufacturers have trusted Vegetable Juices, Inc. to enhance their products' health, texture, flavor and visual appeal with natural vegetable ingredients.

Health, convenience and sustainability are key food trends. So, it’s no wonder that more manufacturers are advertising products as “free of preservatives, food coloring and artificial flavors.”