Articles Tagged with ''health and wellness''

The campaign against ultra-processed foods continues to gain momentum, but the term itself remains scientifically and legally undefined. As regulators consider formal definitions and consumers grow increasingly wary of processing, food manufacturers must navigate a complex landscape where perception, nutrition science and policy do not always align.

The company outlines progress on sustainability goals, from ingredient changes to emissions reductions. The report signals how large CPG players are aligning innovation with environmental and consumer priorities.

Consumers prioritize taste, simplicity and overall health cues over scientific definitions of protein quality. The disconnect highlights new opportunities for product developers to better align messaging with shopper expectations.

A new federal program aims to standardize how microplastics are measured and understood in the human body. The effort will also support development of targeted removal approaches and risk prioritization frameworks.

Consumers are prioritizing health benefits, ingredients and lower sugar, with many willing to pay more for functional beverages. Digital tools and younger generations are accelerating changes in how drinks are discovered, purchased and consumed.

A new IFIC Spotlight Survey shows that while interest in fiber is high, most Americans still fall short on intake and remain confused about where fiber comes from. The findings highlight an opportunity for clearer communication, better product cues and practical guidance as fiber gains renewed attention in wellness culture.

Wonder Juice is growing its Wonder Green lineup with two new cold-pressed blends designed to support daily wellness and functional performance. Clean Green and Veg8 & Cayenne highlight how brands are pairing approachable flavors with nutrient-dense ingredients to meet evolving consumer expectations.

Innova Market Insights finds US snacking is being reshaped by health-driven priorities, blurred meal occasions and demand for bold, craveable formats. From protein-forward and gut-health snacks to smart mashups and frozen innovation, brands face growing pressure to balance wellness, comfort and indulgence.

Consumers are redefining wellness to include physical, mental and functional benefits, with expectations varying sharply by generation. For product developers, the data underscores the need for targeted solutions that balance health, convenience and occasion-based indulgence.

Precision wellness is emerging as the evolution of functional nutrition, shifting product development toward individualized health needs rather than broad claims. From protein-forward beverages to gut-brain and women’s health solutions, brands have growing opportunities to deliver targeted benefits through everyday foods and drinks.