food and beverage marketing - Page 1

Items Tagged with 'food and beverage marketing'

ARTICLES

Chicago Venture Summit Draws Sold-Out Crowd for Future of Food Innovation

With 600+ leaders in startups, investment, and food tech, the summit underscores Chicagoland’s position as the nation’s top hub for food manufacturing and agtech

Prepared Foods Editorial Staff

October 17, 2025

From Fortune 500s to emerging founders, the sold-out Chicago Venture Summit is showcasing the region’s growing influence in food, sustainability, and innovation. A new Future-of-Food Waste Forum signals where the next wave of opportunity is headed.

Fast Food Ads and Children

Children ages 6-11 saw 10% fewer TV ads for fast-food, per research.

November 11, 2013

Researchers contend the U.S. fast-food industry spent $4.6 billion on advertising last year.

Marketing Alcoholic Beverages

January 7, 2013

Millennials are experimental and responsive to in-store displays, promotions and new-product launch marketing.

Social Marketing on Brand Building

April 9, 2012

BzzAgent and SymphonyIRI Group announced social marketing, when used to build widespread consumer advocacy, generates an average sales lift of 6.7% for CPG brands.

BK Revamps Menu

April 3, 2012

Burger King has revealed a future that is decidedly less focused on young, hungry guys and more culturally directed towards moms, families and Boomers.

Sugary Drink Marketing Targeted

November 1, 2011

A new report claims that the makers of sugar-laden drinks such as sodas, sports drinks, energy drinks and fruit drinks take direct aim at children, particularly black and Hispanic kids, in their marketing campaigns.

Complaint Against Frito-Lay Marketing Effort

October 19, 2011

Consumer groups have filed a complaint with the Federal Trade Commission against PepsiCo subsidiary Frito-Lay for what they allege are deceptive and unfair digital marketing practices that target teens.

Millennials Shifting Brand Preferences

September 29, 2011

Retailers who want to market to Millennials should look to the dynamics of household structure for effective ways that influence path to purchase for their products.

Food Companies on Advertising to Children

July 14, 2011

The nation's largest food companies say they will cut back on marketing unhealthier foods to children, proposing their own set of advertising standards after rejecting similar guidelines proposed by the federal government.

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ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.