Coefficient Capital and The New Consumer worked with Toluna, Inc. to survey 3,500+ US consumers on shifting behaviors resulting from the COVID-19 pandemic. The survey, conducted in November 2020, asked consumers about their spending habits, consumption patterns and other behaviors related to food & beverage, fitness, alcohol and beauty.

Food and beverage companies nationwide are increasingly investing in plant-based meat alternatives to satiate growing consumer demand for protein not sourced from animals. But who exactly are the primary consumers of such products?

Thanks to technological advances and ever-expanding choice in foodservice and retail venues, each of today’s consumers can adopt a more individual approach to eating.

Americans desire food indulgence, and despite health concerns, some consumers don't mind if sugar is a part of indulgent consumption. Due to the impact of COVID-19, consumers stockpiled food, and many turned to familiar, comforting (and sugary) foods.

Each generation dictates the characteristics that help define their particular group. In fact, one research organization has bestowed the nickname “True Gen” onto Gen Z, due to their passion for authenticity.

Adults under age 40 are especially prone to value healthy, premium, and fresh foods, including organic produce and meat.

Everything's connected. That’s the central theme that emerged as Technomic considered the patterns, hurdles and opportunities that are poised to affect the restaurant and foodservice industry in 2020.

Maeve Webster, Menu Matters, will engage Gen Z participants to talk about how they consider a manufacturer’s ethics, transparency, ingredient sourcing, geopolitical issues, uniqueness, etc.

New research from Innova Market Insights identifies key characteristics and differences among Generation Z, Millennials, Generation X and Baby Boomers and the way that holistic nutrition approaches can be tailored to these generational groups.

Make plans to attend the New Products Conference, Sept. 30-Oct. 2 at Chicago’s Swissotel. Think you know enough about today’s consumers? Here are just five sessions guaranteed to deliver even deeper insights!