Trying to capture the fast-moving plant- and cell-based meat industry is something akin to taking a picture with an old Polaroid instant film camera. It’s only a very quick, momentary snapshot in time while the subject continues to change.
Avoidance of alcohol is becoming the norm for a growing minority of consumers around the world
December 8, 2021
According to a new report from Innova Market Insights, 4% of all the beers and spirits launched globally in 2021 contained no alcohol at all, rising to 7% among flavored alcoholic beverages (FABs). Launch numbers in each of these areas have grown at CAGRs of 20-40% over the past five years.
New survey confirms sustainability is more important than brand for all generations, from Gen Z to Boomers
November 30, 2021
Due to Gen Z’s influence over their Gen X parents on this issue, Gen X consumers’ preference to shop sustainable brands increased by 24% and their willingness to pay more for sustainable products increased by 42% since 2019.
New report reveals how COVID-19 accelerated major shifts in spending and attention
December 17, 2020
Coefficient Capital and The New Consumer worked with Toluna, Inc. to survey 3,500+ US consumers on shifting behaviors resulting from the COVID-19 pandemic. The survey, conducted in November 2020, asked consumers about their spending habits, consumption patterns and other behaviors related to food & beverage, fitness, alcohol and beauty.
Food and beverage companies continue to invest in plant-based food product development
December 2, 2020
Food and beverage companies nationwide are increasingly investing in plant-based meat alternatives to satiate growing consumer demand for protein not sourced from animals. But who exactly are the primary consumers of such products?
Cereal is among the favored sugary comforts for many quarantined Americans
June 24, 2020
Americans desire food indulgence, and despite health concerns, some consumers don't mind if sugar is a part of indulgent consumption. Due to the impact of COVID-19, consumers stockpiled food, and many turned to familiar, comforting (and sugary) foods.
Each generation dictates the characteristics that help define their particular group. In fact, one research organization has bestowed the nickname “True Gen” onto Gen Z, due to their passion for authenticity.