Emily Auerbach

From protein’s continued rise to the rebirth of vices, phone-free dining and the search for more human experiences, Mattson unpacks the forces reshaping how consumers eat, shop and connect. Prepared Foods gets an exclusive look at the five trends expected to influence product development in 2026.

Mattson identifies four macro movements and “tipping trends” for 2025.

Gen Z’s dietary preferences are evolving. To appeal to them, diet and nutrition brands will need to embrace international flavors and cuisines. We predict growth in categories that successfully blend Gen Z’s desire for nutritious, plant-forward foods with their craving for authentic, internationally-inspired flavors.