Molson Coors Beverage Company debuted its newest brand, Happy Thursday, a fruity-flavored line of spiked refreshers, which is now available on shelves nationwide.
Bloating that may come from carbonation is considered a top barrier for legal drinking age Gen Z 21-26-year-old category drinkers. Coupled with emerging social media trends of de-carbonating beverages and growing non-alcohol refreshers platform, Molson Coors developed Happy Thursday to meet the needs of this new age of drinkers in the alcohol category.
At 4.4% alcohol by volume, Happy Thursday comes in four non-carbonated flavors with less than 10g of sugar per 12fl-oz serving: Strawberry, Pineapple Starfruit, Mango Passionfruit and Black Cherry.
Happy Thursday is sold in 12-pack variety packs, as well as 16oz Strawberry and 24oz Strawberry and Pineapple Starfruit singles.
