General Mills remains focused on serving food people love through category-leading new product innovation that aligns with key consumer trends including continued interest in snacking, taste and convenience.

Like all of the brands' bars, White Chocolate Truffle bar is packed with 20g of protein and only ONE gram of sugar, and provides fans with rich taste and a guilt-free experience, made with high quality, gluten free ingredients and satisfaction in every bite.

The new 30g protein bars join Premier Protein's existing lineup of shakes, bars and powders, and are packed with protein, not with sugar or calories (more calories from protein than sugar), providing consumers with sustained energy to help them do what they need and achieve what they want.

As the dismantling of the traditional three sit-down meals routine takes place in America, a new eating trend is emerging, one focused on mini-meals and healthy snacks.

Whether consumers need an energy boost to aid in recovery post-workout or are simply looking to satiate your midday hunger, protein and caffeine complement each other.

Met-Rx Substrate Technology, Inc., Bohemia, N.Y., says its new MET-Rx® Prime® protein bar is “everything you need and nothing you don't.”

Extend Nutrition, St. Louis, says its new sugar-free and gluten-free protein bars are clinically proven to help control blood sugar for six to nine hours. Officials say new Cookies & Cream and Chocolate & Caramel bars are currently available at extendbar.com, with retail sales to begin later this year.