Candy fanatics and protein enthusiasts alike can now enjoy the smooth taste of iconic Reese's peanut butter in a new, better-for-you format with 18g of protein and 3g of sugar.
According to Vantage Market Research, the global protein bar market hit $4.3 billion in 2021 and is projected to reach $6 billion by 2028, at a CAGR of 5.8%. The firm forecasts that plant-based protein bar sales will account for more than 30% of the total by 2028.
The new convenience product contains 6g of protein and 90 calories per bar
June 29, 2022
Special K Protein Snack Bars are available in two flavors, sweet Berry Vanilla and rich chocolatey Brownie Sundae. The new 90-calorie Special K Protein Snack Bars provide an easy on-the-go protein pick-me-up without compromising on taste.
New bars contain 10g of whole food protein from egg whites and almonds, and honey as a sweetener
June 13, 2022
Powered with 10g protein and a few simple ingredients, such as soft-rolled oats, creamy nut butter, honey, egg whites, crispy brown rice and pumpkin seeds.
New layered protein bar balances indulgence and nutrition
August 12, 2020
RXBAR launched a layered protein bar, RXBAR Layers, inspired by its signature, simple protein bar with an added layer of rich nut butter for the balance between indulgent and nutritious.
High-protein, low-carbohydrate bars extend line with three chocolate-based flavors
April 21, 2020
New varieties include Caramel Peanut, Hazelnut Cheesecake and Lemon Meringue Pie. The new flavors are each chocolate-based and steer the line toward protein bar decadence.
UNiTE Food, a new entry in the protein bar category, introduced a line of protein bars inspired by comfort foods and favorite childhood flavors from around the world.
Nature Valley Wafer Bars, LÄRABAR plant-based Protein bars and EPIC Provisions Rise & Grind make up the new introductions
July 9, 2019
General Mills remains focused on serving food people love through category-leading new product innovation that aligns with key consumer trends including continued interest in snacking, taste and convenience.
The new bar features decadent white chocolate with dark chocolate drizzle on top and dark chocolate chips
October 29, 2018
Like all of the brands' bars, White Chocolate Truffle bar is packed with 20g of protein and only ONE gram of sugar, and provides fans with rich taste and a guilt-free experience, made with high quality, gluten free ingredients and satisfaction in every bite.
Refreshed bars provide sustained energy to help make powerful protein choices
January 20, 2017
The new 30g protein bars join Premier Protein's existing lineup of shakes, bars and powders, and are packed with protein, not with sugar or calories (more calories from protein than sugar), providing consumers with sustained energy to help them do what they need and achieve what they want.