Protein bar-maker Built Bar introduced three new varieties to its line. New varieties include Caramel Peanut, Hazelnut Cheesecake and Lemon Meringue Pie. The new flavors are each chocolate-based and steer the line toward protein bar decadence. Though each signals dessert messages to consumers, the brand's target audience remains athletes, trainers and exercise enthusiasts.

The new bars are now available on the company's website for a SRP of $37.80/box (18-pack). Single and variety packs are also available.