RXBAR launched of RXBAR A.M., a line of No B.S. protein bars to start the day. Powered with 10g protein and a few simple ingredients, such as soft-rolled oats, creamy nut butter, honey, egg whites, crispy brown rice and pumpkin seeds. RXBAR A.M. delivers full flavors and a soft and crispy texture made to satisfy morning cravings.

The RXBAR A.M. lineup, featuring Honey Cinnamon Peanut Butter, Chocolate and Blueberry, is now available at Whole Foods and Target, and will continue rolling out at other national and local retailers throughout the summer months. Similarly, RXBAR A.M. will be available online at RXBAR.com and Amazon later this summer. Starting at $2.49 per bar, $8.99 for a 4-count, or $9.99 for a 5-count, all three flavors deliver on a multi-sensory experience thanks to their savory and sweet aromas, whole food ingredients, and soft and crispy texture.

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Varieties include:
- Honey Cinnamon Peanut Butter: Upfront floral sweetness of honey, and rich roasted nuttiness. Finishes with warm cinnamon spice.
- Chocolate: The floral sweetness of honey, combined with deep rich dark chocolate. Topped off with cocoa and hints of almond.
- Blueberry: Honey delivers a floral sweetness, while whole blueberries bring a pop of brightness.

RXBAR A.M. contains 10g of whole food protein from egg whites and almonds, and honey as a sweetener.