General Mills Launches New Bars
Nature Valley Wafer Bars, LÄRABAR plant-based Protein bars and EPIC Provisions Rise & Grind make up the new introductions
Nature Valley Wafer Bars, LÄRABAR plant-based Protein bars and EPIC Provisions Rise & Grind morning-inspired bars are among some of the newest items set to hit shelves this summer.
General Mills remains focused on serving food people love through category-leading new product innovation that aligns with key consumer trends including continued interest in snacking, taste and convenience. General Mills is also serving pet owners with a new line from its Blue Buffalo pet food brand.
General Mills has increased the pace of new product innovation from 3.8% of net sales in fiscal year 2017 to nearly 5% globally in fiscal year 2019. Continued contributions from new product innovation are expected to play a key role in the General Mills fiscal 2020 strategic plans.