OTA says states play key role in creating diversity, organic options in agriculture
October 8, 2015
Organic Trade Association Executive Director and CEO Laura Batcha told the National Association of State Departments of Agriculture (NASDA) that state agriculture directors are critical in the creation of much-needed policies that provide more choice and opportunity—including the organic option—in today's U.S. agricultural system.
New investment comes on the heels of the company’s announcement to nearly double its natural and organic sales to $1 billion by 2020
June 9, 2015
General Mills is investing $50,000 to support the Canada-based Prairie Organic Grain Initiative (POGI), a multi-year program aimed at building resiliency and stability in the organic field crop sector while increasing the quantity and quality of organic field crops in Canada.
Refreshed brand positioning, logo and packaging graphics is supported by fully integrated marketing campaign
February 12, 2015
Based on the philosophy that it should be easier for families to live well within their budgets, the Wild Harvest® brand is unveiling a new, refreshed brand positioning, logo and packaging graphics, supported by a new, fully integrated marketing campaign titled “Eat Free. Go Wild.™”
Acquisition will expand General Mills' natural and organic foods business
September 9, 2014
General Mills, Inc. has entered into a definitive agreement to acquire Annie's, Inc., a U.S. producer of branded organic and natural food products with net sales of $204 million in its latest fiscal year (completed March 2014).