Much like the arrival of France's Beaujolais Nouveau wine and craft brewers young summer ales, the first-picked Shincha tea leaves are celebrated for its fresh balance of subtle sweetness and smooth umami character. With only limited amounts available each year, Shincha is highly sought after by tea enthusiasts.

The North American Tea Championship (NATC) --- an independent and professionally-judged tea competition in North America --- named the 23 best, premium iced teas. The evaluation was held June 11 - 12 in Montebello, Calif. at the Wilbur Curtis headquarters, and all of the high-quality winning teas are commercially available in the marketplace. Visit TeaChampionship.com.

The new Organic Matcha LOVE will be brewed with 100% Organic Matcha and whole green tea leaves, offering an authentic experience with restorative powers.

ITO EN, a green tea company introduced its new Matcha LOVE®, CULINARY MATCHA.