Each year, more than 50 Whole Foods Market team members including local foragers, regional and global buyers and culinary experts thoughtfully compile the report based on decades of experience and expertise in product sourcing, studying consumer preferences and participating in food and wellness industry exhibitions worldwide.

One trend that emerged from the survey is that of "better informed purchasing decisions." A majority of millennials want to know where their food comes from and how it is sourced. Transparency in food sourcing is important to more than 65% of millennials, particularly for fresh meat and seafood.

Don't have a travel passport on hand? That's okay. There’s an ever-growing selection of foods and beverages—both at restaurants and on retail supermarket shelves—to offer bolder ethnic flavors and multi-sensory food experiences.

While the ketogenic diet usually relies heavily on meat-based products and savory flavors, Koia Keto provides a unique, plant-based treat packed with 12 grams of protein and no added sugar.

The retailer's seasoned trend-spotters thoughtfully compiled this report based on more than 100 years of combined experience in product sourcing, studying consumer preferences and participating in food and wellness industry exhibitions worldwide.

In early 2017 NPD reported that 6% of US consumers shopped online for groceries and now up to 16%, or over 52 million people, shop online, using either delivery or click-and-collect. The convenience of online grocery shopping has trumped some of the concerns consumers previously had about shopping online for groceries, such as higher costs, fees, or waiting for delivery.  And, like shopping online for other consumer goods, online grocery shoppers take an omnichannel approach and still shop at brick-and-mortar grocers.    

Whole Foods Market’s global buyers and experts announced the most anticipated food trends for the year ahead. Floral flavors, functional mushrooms and root-to-stem recipes are just a few of the picks expected to take off in 2018. The seasoned trend-spotters thoughtfully compiled this list based on more than 100 years of combined experience in product sourcing and studying consumer preferences.

Koia a 100% plant-based protein beverage designed to give health-conscious consumers an option for protein intake, is now available for purchase at Whole Foods Markets nationwide.

“Share the buzz” campaign to raise awareness around the plight of pollinators, and to inspire shoppers to be part of the solution.

Whole Foods Market has revealed the winners of its annual Supplier Awards, the company’s highest honor for producer partners that embody its mission and values. Out of thousands of Whole Foods Market suppliers nationwide, fewer than 70 have received one of these distinguished awards.