US sales of certified organic products accelerated in 2024 with an annual growth rate of 5.2%, more than double that of the overall marketplace which grew at 2.5% in the same period. Dollar sales for organic also reached a new high of $71.6 billon in 2024, according to the 2025 Organic Market Report.
As organic sales climb, tightening regulations and shifting claims standards are reshaping how product developers must approach formulation, sourcing and packaging
Momentum is strongest in the natural channel, where protein, gut health, hydration, functional ingredients, and kid-focused “clean” launches are leading categories. Early reads from Expo West 2025 and SPINS market data confirm that brands aligning to these need states are gaining traction.
‘Robotic milking systems are innovative solutions to improve milking frequency’
February 6, 2017
Rise in awareness of health concerns, emergence of environment protection, technological advancements, and government initiatives in organic farming are the major factors that drive the market.
OTA survey: More families than ever choosing organic as they learn about benefits
March 20, 2015
According to a new survey by the Organic Trade Association (OTA) of families across the nation, today's moms and dads know more about organic, and empowered with that knowledge, more parents are deciding to purchase organic than ever before.