Expanding the ranks of its executive leadership, Rich Products Corporation announced the promotion of two longtime, senior-level associates to fill two newly created Executive Vice President positions at the Buffalo-based, global food company.

The entire line of new products falls under the label, “Simply,” to reflect the more-minimalist, clean-label concept

With the pumpkin spice-flavored food craze showing no signs of stopping, Rich Products Corporation has created a new lineup of desserts and sweet goods designed to prepare in-store bakeries for the next anticipated wave of consumer demand later this year.

To the delight of Hello Kitty® fans across the country, birthday parties and everyday celebrations can now be enjoyed with a one-of-a-kind ice cream cake featuring the adorable ambassador of friendship who has been known and loved for more than 40 years.