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Green Giant Frozen Cauliflower Breadsticks

New product line marks the vegetable brand’s entry into the frozen bread category

August 18, 2020

Green Giant® announced the introduction of Green Giant™ Cauliflower Breadsticks to its popular Green Giant Veggie Swap-Ins® line. Green Giant Cauliflower Breadsticks are available in Original and Garlic flavors in the frozen foods aisle.

Favorite Products: July 2019

Prepared Foods readers select Green Giant Riced Veggies as their favorite new product launch from July 2019

September 5, 2019

The new Green Giant Simply Steam Riced Veggies line contains no artificial flavors, colors, or preservatives and is available now in the frozen section of grocery retailers nationwide.

Green Giant Riced Veggies

New frozen, seasoned riced cauliflower-based vegetable line is now available at retailers nationwide

July 17, 2019

The new Green Giant Simply Steam Riced Veggies line contains no artificial flavors, colors, or preservatives and is available now in the frozen section of grocery retailers nationwide.

Favorite Products: December 2018

Prepared Foods readers select Green Giant Harvest Protein Bowls as their favorite new product launch from December 2018

February 5, 2019

Green Giant Harvest Protein Bowls are plant-forward meals with a blend of flavorful vegetables and whole grains.

Favorite Products: January 2018

Prepared Foods readers select Green Giant Veggie Spirals as their favorite new product launch from January 2018

March 5, 2018

Each package of Green Giant Veggie Spirals provides consumers with an easy and convenient way to add more nutritious veggies to meals.

New Green Giant Frozen Vegetables

The new Green Giant frozen vegetable product lines include Veggie Tots, Riced Veggies, Mashed Cauliflower and Roasted Veggies

September 12, 2016

With a fresh take on yesterday's side dishes, the new Green Giant frozen vegetable product lines include Veggie Tots, Riced Veggies, Mashed Cauliflower and Roasted Veggies.

B&G Foods Completes Acquisition of Green Giant

Deal wraps with $765 million in cash plus an inventory adjustment at closing of approximately $58 million

November 12, 2015

B&G Foods, Inc. announced that it has completed the acquisition of the iconic Green Giant® and Le Sueur® brands.

B&G Foods Expects Green Giant Acquisition to Close in Late 2015

B&G Foods comments on agreement to acquire Green Giant® and Le Sueur® brands

September 9, 2015

The Green Giant and Le Sueur brands trace their roots to Le Sueur, Minnesota in 1903, and the Minnesota Valley Canning Company.

General Mills to Sell Green Giant

B&G Foods to purchase iconic brand for approximately $765 million

September 3, 2015

General Mills, Inc. announced that it has reached a definitive agreement to sell its Green Giant and Le Sueur vegetable businesses to B&G Foods, Inc., for approximately $765 million in cash, subject to an inventory adjustment at closing.

General Mills Expands Go Giant™ Healthy Eating Challenge

Green Giant, Interactive Health partner to change America's eating habits

July 7, 2015

The program, which has sparked dramatically positive behavioral changes in thousands of participants, will improve America's eating habits through a dynamic four-week program that inspires people to eat more fruits and vegetables.

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

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