Green Giant Riced Veggies
New frozen, seasoned riced cauliflower-based vegetable line is now available at retailers nationwide
Green Giant® announced the newest addition to its popular Veggie Swap-Ins™ line, Green Giant Simply Steam™ Riced Veggies (SRP $1.99) a line of frozen, seasoned riced vegetables with a cauliflower base that are offered in small, microwavable pouches perfect for a snack, side dish or meal anytime. This convenient new way for consumers to enjoy the Green Giant Veggie Swap-Ins line is available in four varieties – Riced Cauliflower Casserole, Riced Cauliflower with Broccoli Florets & Cheese Sauce, Riced Cauliflower Italian Style and Riced Cauliflower & Cheese Sauce - each ranging from 40 to 120 calories per serving.
“The Green Giant Veggie Swap-Ins line has been one of the most exciting introductions to freezers across America and is for busy families that want to add more veggies to their meals. To date, however, the line has been available only in larger, non-seasoned varieties,” said Jordan Greenberg, executive vice president & chief commercial officer, B&G Foods. “Green Giant Simply Steam Riced Veggies marks our entry into the seasoned, riced vegetables marketplace, offering consumers an incredibly delicious way to enjoy veggies in a convenient serving size that easily stacks in the freezer, and at a great price. Whether they are looking for a simple lunch solution, or a quick dinnertime side, fans of our Green Giant Veggie Swap-Ins line are sure to love the convenience and great taste of our Green Giant Simply Steam Riced Veggies.”
The new Green Giant Simply Steam Riced Veggies line contains no artificial flavors, colors, or preservatives and is available now in the frozen section of grocery retailers nationwide.