Items Tagged with 'shopping behavior'

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Food and Beverage Industry Trends

More Than a Fifth of Americans Expect to Do Most or All Grocery Shopping Online by 2024

New study highlights need for US grocers to improve online experiences, and growth opportunity for quick delivery brands
December 22, 2021
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One of the main drivers for increasing online grocery shopping is personal safety; 35% of respondents cited safety as a key reason for choosing online over brick-and-mortar stores. However, convenience still dwarfs other drivers, with almost two thirds (59%) reporting this as the reason for choosing to shop online. 


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Consumers Weigh Product “Storytelling” Attributes with Each Purchase

According to Innova Market Insights research, three in five global consumers say that brand stories influence purchasing decisions
Lu Ann Williams
August 17, 2021
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Transparency has become increasingly important to consumers and this has only been accelerated by the COVID-19 pandemic. In response, consumer packaged goods manufacturers are working harder to convey trust and communicate more stories behind their products and brands. This messaging—found everywhere from product packaging to social media and websites—involves topics of ethical sourcing, environmental stewardship and “clean” healthy ingredients.
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Food and Beverage Industry Trends

Shoppers Plan to Stick to Some New Habits Post-COVID

Acosta COVID-19 report uncovers current consumer outlook and post-pandemic shopping intentions
February 19, 2021
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Acosta, an integrated sales and marketing services provider in the consumer packaged goods (CPG) industry, released findings from its most recent COVID-19 shopper insights study. The research found that while the pandemic concern level is finally on the decline, shoppers acknowledge it will be a long time before things return to normal. Shopping and eating behaviors dramatically changed last year, and many shoppers plan to continue those new habits post-COVID-19.
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Vaccine Adoption & the Impact on CPG Industry

IRI anticipates that a significant proportion of consumers will get vaccinated by mid-year to the end of 2021
December 18, 2020
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IRI’s latest report, “Anticipated Vaccine Adoption and Impact on CPG Industry,” explores the opportunities that retailers and manufacturers have to promote vaccinations, both as a physical destination where consumers can get a vaccination, and as part of overall wellness campaigns.
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Study Shows Shoppers Seek Products to Lift Mood, Satisfy Cravings

InsightsNow research indicates changing consumer behavior, and predicts impact on consumer product companies during COVID-19
July 22, 2020
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The current tracker data shows consumer purchase motivators are shifting to satisfy psychological mood lifters and sensorial cravings as the coronavirus pandemic continues. While functional health and safety were found to be important during early stages of the pandemic, those motivators have decreased in importance as consumers report seeking out experiences to change their mood.
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US Consumers Stockpile Indulgent Treats During COVID-19 Pandemic

Snack food consumption has increased by +8% during the pandemic as consumers seek comfort through savory and sweet snacks
July 8, 2020
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In April, during the height of the shelter-at-home orders, 37% of consumers told NPD they wanted to make sure they had sufficient snack foods on hand. They were well-stocked on salty snacks and frozen sweets more than other items.
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Evaluating Impact of COVID-19 on Grocery Shopper Habits

US Grocery Shopper Trends report provides picture of grocery shopping habits before the pandemic, attitude shifts during COVID-19 and a glimpse of what might come next
June 11, 2020
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Prepared by The Hartman Group, the 2020 report provides a clear picture of grocery shopping habits before the pandemic, attitude shifts that took place during COVID-19 and offers a glimpse of what might come next for the food industry.
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Natural Product Sales Up Compared to Last Year

New IRI, SPINS research reveals that natural products outperform conventional products pre-COVID-19 and during the pandemic
June 10, 2020
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The new report, "COVID-19 and Navigating the Path Ahead: Supporting the Natural Products Consumer," highlights natural shoppers’ product and shopping preferences, recommended strategies for manufacturers and retailers to attract and retain consumers, and suggestions to maximize new opportunities in the future.
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