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ARTICLES

2024 SPIRIT OF INNOVATION AWARDS

Product Development— with a Purpose: The Story Behind Magic Cactus

Magic Cactus creatively uses cannabinoids for a functional, non-alcoholic social beverage.

Robert Garrison

November 5, 2024

Magic Cactus’ formulation features 2mg of THC, 4mg of CBG, and 6mg of CBD; a “2-4-6” ratio for what Locarni describes as an “approachable, session-able ‘buzz’” where consumers control the consumption experience.

Steaz Introduces Cactus Water

The new beverage harnesses the efficacy of prickly pear juice as an ingredient and combines it with organic green tea

April 22, 2016

Steaz expanded its product line to bring an innovative new offering to market.

Caliwater Adds New Cactus Water Flavors

Peach Cactus Water & Berry Cactus Water with no added sugar

February 12, 2016

Both new flavors contain Prickly Pear Extract, are Non-GMO Project verified, not from concentrate and contain zero added sugar.

Caliwater Cactus Water

New Prickly Pear Cactus Water is available at Whole Foods stores

April 28, 2015

The brand’s new, “not from concentrate” formula, which launched at the Natural Products Expo West in March, contains fewer calories and less sugar than all of the leading coconut waters and leading aloe juices currently on the market.

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

ON DEMAND: How do strategic innovation leaders, scientists and ingredient buyers incorporate sustainability into food and beverage new product development?