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No added sugar diabetes shake expands retail availability following a successful regional launch
November 18, 2020
Splenda® Brand, a sweetener brand, announced that its line of Splenda® Diabetes Care Shakes is now available at Walgreens stores nationwide. The expansion comes on the heels of a successful regional launch in June 2020.
The leading sub-categories in 2015 with a diabetic positioning were sugar & sweeteners, accounting for 15% of product launches
December 19, 2016
There has been increasing focus on new product development in the sugar free, no added sugar and low sugar space, in order to garner interest from the wider demographic of health conscious consumers—not just diabetics or the obese.