Scouting the next ingredient trend to sprout up in new foods and drinks? The supplement market shows health-conscious consumers are learning more about botanical ingredients—and leaning toward them in new supplement purchases.
New brand was founded by former track and field teammates
June 30, 2021
The company offers four powder blends: ‘Calm’, ‘Focus’, ‘Sleep’ and ‘Skin’, as well as four standalone jars of Ashwagandha Extract, Holy Basil [Tulsi] Extract, Lion’s Mane Extract and Mucuna Extract, that can be added to coffees, teas or more.
Nutritional options that support both physical and emotional wellbeing are thriving
June 8, 2021
There’s a growing emphasis on mental and emotional wellbeing as consumers take a more holistic approach to health. That’s why Innova Market Insights identified “Mood: The Next Occasion,” as one of its Top Trends for 2021.
The new ready to drink beverage is lightly caffeinated with Assam black tea and is naturally sugar free
June 2, 2021
Alchemyze released Adaptogenic Chai Concentrate and ready-to-drink Adaptogenic Chai Latte. Adaptogenic Chai Concentrate Spiced Black is lightly caffeinated with Assam black tea and naturally sugar free.
The recent explosion in consumer interest in health has led to a substantial jump in demand and sales of better-for-you foods and beverages. And, as consumers seek products with ingredients that can deliver added benefits for immune system health, they are expressing their preferences for natural solutions. Plant-based protections and remedies are an undeniable part of this trend.
Ringing in the New Year is a time for reflection and re-evaluation of life choices. Many consumers start by setting goals for self-improvement to make the coming year better than the last. After a tremulous 2020, improving overall health and wellness is at the top of the list.
The new line features whole-plant efficacious herbs to support physical, emotional and mental health
February 24, 2021
Numi Organic Tea announced the launch of its new Stay Healthy Line. Featuring efficacious plants like echinacea, elderberry, dandelion root, kanna leaf and burdock root, the line contains potent herbal blends developed to support immunity, combat common cold symptoms, and help users relax during a time when consumers are increasingly seeking out physical and emotional wellbeing.
Instant beverages are fortified with vitamins, adaptogens and MCTs
February 17, 2021
Inspired by the needs of elite Mount Everest climbers, Adrian Ballinger and Cory Richards, Alpine Start worked closely with both athletes to help formulate the company's newest line of instant beverages fortified with vitamins, adaptogens and MCTs.
As a zero-calorie, zero-sugar sparkling water formulated to suit three separate need occasions, Veryvell targets consumers with wellness in mind, says Truss CBD USA general manager Jane Armstrong Hockman.
Truss CBD USA, a joint venture majority owned by Molson Coors Beverage Company and operated in partnership with HEXO Corp, has launched Veryvell, a new line of non-alcoholic, sparkling CBD beverages, exclusively in Colorado.