heywell Sparkling Adaptogenic Water
Company expands strategic retailer distribution with innovation
heywell announced a series of brand milestones as it accelerated growth in 2023.
Garnering retailer attention, heywell launched two innovations, expanding its line-up to six skus. Energy + lift orange mango launched in March - which became its second best-selling sku, while also launching a custom collaboration with convenience brand, Foxtrot Market over the summer selling season. Their energy + lift cherry limeade drove 124% growth in the account for the brand vs. same period last year and was one of Foxtrot's most successful collaborations.
heywell's functional beverages are made with adaptogens, antioxidants and organic caffeine to support energy, immunity, focus, hydration and stress. Low in calories and sugar, heywell's sparkling waters are a refreshing balance of tart and sweet.
The beverage brand's popular flavors can be found online at Amazon, livingheywell.com and at other notable retailers across the country:
- heywell energy + focus sparkling strawberry lemon
- heywell energy + lift orange mango
- heywell energy + immunity sparkling grapefruit
- heywell calm + restore sparkling blackberry ginger
- heywell calm + hydrate sparkling lime.
This pipeline of innovation and industry performance is delivering category value and garnered the attention of retailers as heywell has expanded into new distribution with Wegman's, Marianos, Harmon's and Heinen's. heywell has also tripled their Amazon business since March of this year and expects this platform to grow 5X next year.
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