Drinks

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Mitra9 is expanding its beverage portfolio with Bubbly Pop, a functional soda inspired by nostalgic cola and champagne flavors. The launch highlights growing interest in approachable, flavor-driven wellness drinks designed for casual, social consumption.

The Cycle is expanding its ready-to-drink portfolio with two beverages designed for perimenopause and menopause. The launch reflects growing interest in functional drinks targeting women’s health across life stages.

FLRT enters the energy drink category with a zero-sugar formulation featuring 200mg of caffeine and added vitamins and minerals. The product reflects continued demand for functional beverages that support energy, focus and wellness benefits.

The brand is repositioning hydration to address broader consumer needs beyond athletics. The shift highlights opportunities for clearer messaging and lower-sugar formulations in a crowded category.

The brand adds two functional beverages to its growing RTD portfolio. The launches reflect rising demand for multifunctional drinks beyond traditional energy and hydration.

The brand expands its gut health beverage lineup with a citrus-forward flavor now at Whole Foods. The launch reflects continued innovation in pre- and probiotic drinks.

Consumers are turning to beverages that support mood, focus, and cognitive health. Functional ingredients and indulgent flavors are converging to deliver both mental wellness and sensory satisfaction.

KinderLyte introduces two functional extensions that build on its oral electrolyte formulation. The products reflect rising demand for multifunctional, clean label hydration beyond sports use.

Suja Organic is launching Watermelon Love juice and a Digestion Goldenberry wellness shot to grow its functional beverage portfolio. Both products highlight probiotics, organic ingredients and emerging flavor trends

Javvy Coffee is expanding its protein lineup with Clear Protein Refreshers, combining protein, caffeine and electrolytes in a lighter format. The new offering delivers functional benefits without artificial ingredients or added sugar