With Nirvana's exclusive license on the myHMB Clear formulation for infusion in water, Nirvana HMB + Vitamin D3 is a water infused with evidence-based muscle recovery and immunity benefits.

According to a recent Numerator Survey of Yerba Mate shoppers, 80% are concerned or very concerned with sugar content in their drinks and 69% of the current category leader's shoppers wish there were more unsweetened options available.

GoodBelly Immune Support dials up an efficacious dose of probiotics that have been proven to support the body's immune system and reduce the frequency, duration and symptoms of the common cold. 

The new Activia+ Multi-Benefit Probiotic Yogurt Drinks4 are packed with billions of live and active probiotics that help support your gut health, plus are an excellent source (20% DV) of Vitamins C, D and Zinc to support your immune system.

Power Burn has 5 calories, zero sugar and provides 160mg of natural caffeine from green tea and green coffee beans. It's packed with amino acids, more electrolytes than leading sports drinks and contains no artificial sweeteners, flavors, or preservatives.

All Friends answers rising demand for better for you beverage options, especially among Millennials and Gen Z who control the largest share of dollars in the QSR and fast casual space.

In addition to containing 10 live and active probiotic cultures plus heart-healthy beta-glucans, the new product line features a variety of functional mushrooms and adaptogens, and will be offered in three unique flavor combinations.

“New consumers are coming to the performance drink market as this category continues to grow beyond the sports market into the mainstream and an increasing number of Americans are making fitness and nutrition a priority,” noted Bill Meissner, Splash Beverage president and chief marketing officer.

Launching in the first quarter of 2022, Jones Nootropics will initially be available in two flavors: Tyson’s Punch and Tiger’s Blood. Both feature fruity, crisp, and flavor-forward taste profiles that are complements to the functional nootropic experience.

Kate Farms,® a company that aims to bring plant-based nutrition into healthcare, launched newest shake, Glucose Support 1.2. The plant-based, organic nutrition shake is designed to help manage blood sugar as part of a balanced diet.