Dr Pepper/Seven Up Inc.Announces 7 Up Plus
“Our research indicates there are times when consumers want their favorite, classic soft drinks with added nutritional benefits. 7 Up Plus is an easy way for consumers to put some 'balance in their bubbles' when choosing a carbonated beverage,” says Randy Gier, Cadbury Schweppes Americas Beverages executive and vice president-marketing.
Each 12oz. serving will contain roughly 10 calories and 3g of carbohydrates, while also serving as “a good source of calcium and vitamin C according to U.S. referenced daily intake guidelines,” says the company.
The new product also will be a bit of a departure from its namesake in another way: the lemon-lime beverage will have a splash of real fruit juice.