April 2/Business Wire/SEATTLE -- Jones Soda Co. announced that it has appointed Peter Burns to the position of senior executive vice president, Sales and Marketing.

Peter Burns joins Jones Soda from Izze Beverage Company where he served as vice president, Sales since 2005. During his tenure, Peter was instrumental in developing a long-term, strategic plan targeting $100 million in sales in the new age beverage business and was responsible for achieving $20 million in sales in less than two years. From 2001 to 2004, he held the title of executive vice president, Sales with the Mauna Loa Macadamia Nut Corporation. In this position he helped deliver four year compounded sales growth of 35% while at the same time serving as the exclusive contact and sales manager for Wal-Mart. After Mauna Loa was acquired by Hershey Foods in December 2004, hewas appointed executive vice president Sales Integration to coordinate and supervise a seamless integration of all Manua Loa divisions to Hershey Foods. During his career he also served in several senior sales positions with Celestial Seasonings, including general manager and national sales manager-Grocery Division.

Peter van Stolk, president and CEO stated, "We are very excited to welcome Peter to the Jones Soda team. His extensive experience in sales coupled with his leadership skills will be essential to us as we continue to aggressively grow and expand our business. We remain committed to attracting high-level individuals to our organization and we are thrilled to have someone of Peter's caliber on board."

From the April 9, 2007, Prepared Foods e-Flash