Sugar Land, Texas/July 27, 2007/Business Wire -- Imperial Sugar Company announced today that Greig P. DeBow Jr. has been appointed vice president of consumer sales and marketing. DeBow will be responsible for all sales to these market segments as well as the company's consumer marketing efforts. He will report to executive vice president and COO John Sheptor.

DeBow joined Imperial in 2003 and brings significant experience in this important area. Most recently, he served as director of consumer sales. His sales experiences prior to Imperial include positions with Nestle Waters North America, Frito-Lay and Unilever. He received a B.B.A. in Marketing from Texas A&M University.

"Greig has been an integral part of Imperial's sales efforts for almost four years, has been instrumental in improving our branded performance in recent periods as well as in the introduction of our new packaging products and innovative display concepts, and has developed a very professional sales team," said Robert A. Peiser, Imperial's president and ceo. "Greig's sales and leadership experience and his proven ability to provide excellent service to a broad array of customers will be very valuable to our continuing efforts to improve the market penetration of our consumer products in our core regions as well as in new geographic territories."

From the July 30, 2007, Prepared Foods e-Flash