New CMO at Food Innovations
Wiernasz has direct experience in marketing, sales and business development in the food industry. Prior to joining Food Innovations, he served for 13 years at U.S. Foodservice in sales, management and senior management positions. Positions included national sales trainer, where he was responsible for training sales reps for the Southeast U.S.; and most recently as vice president of marketing, Boston, where he was responsible for implementing the Marketing Program for both Boston divisions of U.S. Foodservice. Prior to joining U.S. Foodservice, he was the owner and operator of a 90-seat restaurant in Southampton, Mass, which he sold after four years.
Commenting on the appointment, Sam Klepfish, interim president for Innovative Food, said, "Understanding the needs of the chefs and restaurants we service and the needs of our largest customer (U.S. Foodservice) is central to Food Innovations' model of providing, what we believe is unparalleled quality products and customer service to discerning Chefs. Justin brings to Food Innovations many years of expertise in the sales and marketing of gourmet food products to chefs, as well as a successful hands-on entrepreneurial track record."
Klepfish continued, "We are delighted to be so fortunate to bring a person of Justin's caliber to our company. We look forward to working with Justin, and we anticipate that he and the entire Food Innovations team will strive to make the company a success for our shareholders."
"This is an exciting time to be joining Food Innovations," noted Wiernasz. "In addition, I believe that Food Innovations' reputation of commitment to quality and service is second to none among top chefs. I expect that, by joining Food Innovations, I will have the opportunity to expand Food Innovations' sales and marketing activities and educate existing and future customers on the benefits of the Food Innovations program."
From the June 18, 2007, Prepared Foods e-Flash