Hitting the Shelves: Double Barreled -- September 2008
September 1, 2008
Through its high monounsaturated fat content, olive oil is purported to reduce the risk of coronary heart disease. In the U.S., one company has found a familiar way to offer consumers both the heart and brain benefits derived from olive oil and ingredients rich in omega-3.
Hearts&Minds Peanut Butter with Olive Oil and Omega-3 packs a powerful punch for health-conscious consumers by providing both heart and brain benefits. According to the manufacturer, Hearts&Minds Peanut Butter replaces 40% of the peanut oil with olive oil, making this the first natural peanut butter to keep consumers’ hearts and minds healthy through its innovative combination of olive oil and omega-3 fatty acids (EPA/DHA). The product goes on to claim that it better helps consumers win the battle between eating what they like and eating what is good for them. Many peanut butters on the market incorporate omega-3 into their formulations; it is the unique replacement of nearly half of the peanut oil with olive oil that differentiates this particular product. This peanut butter’s unique concept of replacing a staple ingredient with healthier, more beneficial natural components could potentially be adapted by various other comfort foods not currently considered healthy or beneficial.