Campbell Completes Condiment Sale
The GECO business comprises sauce and mayonnaise products sold under the "Lesieur" brand in France and a manufacturing facility in Dunkerque, France, which has 100 employees. Campbell previously licensed the "Lesieur" name from Lesieur and made annual payments for the use of the brand.
Campbell will focus its business in France on driving growth in the simple meals category through its market-leading "Liebig" and "Royco" soup brands.
From the October 13, 2008, Prepared Foods e-Flash