On the Street - Virginia Dare Pairs Floral with Traditional Flavors

Floral flavors offer a great way to impart new and unique notes and aroma to ready-to-drink beverages. They pair well with many types of traditional fruit flavors. Applications for fruit and floral flavor combinations include lightly flavored water and teas, spa type beverages, as well as calming, soothing and relaxation drinks. Virginia Dare’s creative design team has developed many new, innovative floral-flavored water concepts. The team has experience in putting together winning prototypes, ongoing consumer and market research, and market trend watching. Innovative flavored water concepts include: Raspberry and Hibiscus; Fuji Apple and Honeysuckle; Pomegranate and Orange Blossom; Cucumber and Apple Blossom; Blueberry and Jasmine; Nectarine and Rose; Lemon and Lavender; and Strawberry and Elderflower. Virginia Dare, 718-788-1776, www.virginiadare.com

From the March 30, 2009, Prepared Foods E-dition