On the Street: T.G.I. Friday's Names CMO

May 20/Marketing Business Weekly -- Nick Shepherd, president and chief executive officer of Carlson Restaurants Worldwide, parent of T.G.I. Friday's, named Trey Hall as senior vice president and chief marketing officer of T.G.I. Friday's and a member of the Carlson Restaurants Worldwide executive team.

In his new role, Hall, who will report directly to Shepherd, will be responsible for T.G.I. Friday's global marketing activities.

Prior to joining Friday's, Hall held marketing leadership roles with Pizza Hut Inc., Boston Market Corporation, where he was chief marketing officer and later chief brand officer and Quiznos Master LLC, where he was chief marketing officer. Most recently, Hall was the chief marketing officer for Consumer Capital Partners, a private equity firm.

"Trey is a proven innovative marketer, a creative and strategic thinker and has established himself as a successful brand builder throughout his career," said Shepherd. "He will play a key role in our future growth and we are thrilled to have him at T.G.I. Friday's."

Hall, who received his Bachelor of Arts in Advertising from Brigham Young University and his Master of Science in Advertising with an emphasis on Integrated Marketing Communications from the Medill School of Journalism at Northwestern University, will reside in Dallas and be based at the company's headquarters in Carrollton, Texas.

From the May 24, 2010, Prepared Foods E-dition